The Four P’s of blog marketing –

Passionate – Write about issues that are near and dear to your heart
Purposeful – Make sure you keep the end in mind; why are you blogging?
Present – Keep an eye on what’s topical today
Positional – Take a stand on an issue and follow it

Thanks to Micro Persuasion for the story. Concise and well-said. Maintaining the passion can be tough some days.

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