Soon it’ll be good enough for the rest of us. Besides, once CNN covers something, it has clearly taken a step further into the masses’ consciousness.

Certainly it’s not enough for McDonough – the former dean of the University of Virginia School of Architecture and head of two pathbreaking design firms in Charlottesville, Va. – whose eco-friendly schemes are sweeping, radical, and “head-twisting,” as McDonough puts it. Recyclable cars. Server farms powered by wind. Entire cities with factory roofs covered with vegetation.

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