With all the talk about Google’s winning the battle of real estate search, the thing that irks me the most is the consensus that their victory is inevitable. Without competition, complacency reigns. Witness the fragmentation and loss of relevance that MLS’s are experiencing.

I’m not saying that Google’s not going to win; I just don’t want to hand them the blue ribbon now – if they earn it, we may all benefit. They are constantly winning battles, but without competition from Trulia, Zillow, RealestateABC, ShackPrices, where would they be?

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