From Seth Godin this morning:

Every time you walk into a meeting, agree to sit in on a sales call, do a job interview or have a conversation with a consultant, you’re marketing. You’re either selling the story of your enthusiasm and attention, or you’re not. And more often than not, you get what you put in.

It takes passion to succeed – in real estate, that passion shows itself through selection of clients to represent, through blogs, ethics, associations and pursuits. If you’re not passionate about what you do – why not? When choosing a Realtor to represent you – do you include in your evaluation their dedication and passion?