4 Comments

1. Michael Price August 7, 2008 at 11:08

   People will pay for service. People are more likely to pay a higher price for service if they know what they are buying. I think the industry needs to start demystifying the process and explain up front, in more detail how services are charged for, and why. Everyone understands a cost plus methodology for pricing a service or product. A true professional never has to apologize for asking for a professional fee and consumers will be much more likely to engage if they understand it. I think agents have an opportunity to actually add MORE to the bottom line than ever before if they think a bit more creatively about their consultative role and wring their hands less about defending commissions. ~My dos centavos.

   Reply ↓
2. Jonathan Dalton August 10, 2008 at 16:02

   All part of the same antiquated thinking that leads office managers to talk in sales meeting about “not cuttng your commission.”

   What I charge is what I charge and what I charge can vary depending on the situation. It’s called making a business decision. If it makes sense, I’ll do it. If it doesn’t make sense, I won’t.

   Imagine that … independent thought.

   Reply ↓
3. Jim Duncan August 11, 2008 at 08:23

   Thanks, Michael and Jonathan for the comments. Every transaction is different, and the one-size-fits-all mentality and business model is deceased.

   Reply ↓

4. Pingback: Posts With Enduring Interest - Just for Sellers | Real Central VA