I’ll wager that Best Buy isn’t entering the Home Energy market out of altruism.

Retailer giant Best Buy is launching a modest push into home energy products, planning to sell gadgets that can help home owners cut their energy consumption, and have lower energy bills. Best Buy will sell the gear via dedicated sections of three of its brick and mortar stores and also through a new Home Energy portal on its website.

Regardless of their motives, this is good news.

Years ago, I discussed how people were going green to save green.

And in 2009:

From TallWall (thanks to @G2Architecture):

Myth 2: Green consumers’ main motivation when reducing their energy use is to save the planet.When asked the most important reason to reduce energy consumption, 73% chose “to reduce my bills/control costs” and only 26% chose “to lessen my impact on the environment.”

My house recently underwent a home energy makeover … why?

45% – have a more comfortable home
45.5% – save money
9.5% – help the environment