Does that work for [NEW TAB] Brazen Careerist : In the middle of a marketing presentation, I was talking about integrating Social Media into a pretty large company’s summer marketing and branding plans. … I’m still trying to figure out how best to use this “new” insight and target this market, but they likely will be among the next wave of homebuyers and sellers.
Browsing Category Marketing
Words all home sellers and listing agents should read
Tracking the Bloodhound Unchained conference in Phoenix via Twitter … and in particular, Russell Shaw, listing agent extraordinaire (which is likely underestimating him) … for a quick bona fides on Russell Shaw, read this : If you think traditional Realtors have had it rough imagine what it is like for the discount real estate companies. … The small discount companies aren’t even doing that well. some of the tweets about his presentation, in 140 characters or less: Courtesy of @AndyKaufman : Russell Shaw – I haven’t run a print ad in 16 years.
This is a test – it is only a test (of print advertising)
I have long advocated against print advertising – in 2006 , 2007 , and this year (there are more stories here, but this is but a sampling) and my argument has been consistent – there is no method by which to track print advertising’s ROI. … Maybe I’m wrong about this experiment, but there is only one way to learn – and failing is a great way to learn. 
* The incorrect data displayed in this week’s issue aside, I think this could be a good venue.
Seeing is believing
Why is this such a challenging concept?Thanks, Twitter.
There has to be a better way to market a house
Than a sign on the side of the road.
Real estate is a gamble
I lost a listing last week, and it came back on market the next day with a different Realtor. After marketing it for six months and getting it more media exposure than just about any other property I’ve marketed (third-party print and television), it’s moving to agent number three today, and I wish them both well.In marketing the property, I spent time, money, resources and time – only to take home not a dime…. Will the new marketing – copy, photos, MLS number draw a buyer? I hope so, because the seller needs to sell – the house has been on the market for nearly a year.Here’s the lesson – What’s most likely to influence a buyer into actually pulling the trigger and making an offer is the one simple tenet of marketing homes in the Charlottesville or any other real estate market – It came back on the market at a lower price.
Which photo would you use?
Or better yet, which one would you want your Realtor to use?This is the first time I’ve used someone to do post-processing for listing photos. I’ll likely use him again.