PR has changed; so has real estate marketing. A simple sign in the yard, an ad in the weekly paper … none of this is new to buyers, but it seems to take time to…
Browsing Category Sellers
Hinting at Nest’s Announcement
There is a challenge, regarding the pending announcement from Nest. I mentioned it on Twitter: Nest is about to make a huge announcement. A *really* huge announcement. Stay tuned. And it is a big one….
Innovation, Emulation and Flattery
We expect to be copied – on our signs, on how we market, on how we work with clients – and that, in and of itself, is a good thing. … Heck, I and we copy other people as often as we can … first mover is cool, but sometimes the real skills are recognizing emerging trends and technologies and then having the gumption, wherewithal and ability to implement said trends and technologies.
Redefining Real Estate Signage in Charlottesville
One size does not fit all, and this is but one way that we are seeking to re-define how real estate is done in Charlottesville and Central Virginia. … – A real estate sign of the times: Our first custom yard sign printed in both English and Spanish – Describing Mariana and Derek’s signs in Colorado Springs – Describing John Kalinowski’s signs in Northeast Ohio .
Nest’s New Signs
More to come … 
Is There Radon in Charlottesville?
This is what I tell my clients – a radon mitigation system accomplishes at least three things – 1) Provides peace of mind – for homeowners and buyers 2) Can be an asset when you sell your home – it’s one less potential objection from the buyers 3) It provides for a safer environment in which to live. … Results of short-term tests represent the radon potential of the home, rather than the actual exposure encountered under normal living conditions, unless residents keep the home’s windows and doors closed year-round.
10 Mistakes Sellers Make
There’s nothing here that’s necessarily ground-breaking, but a clever refresher is always welcomed (and who doesn’t love a little viral video?) 1 – De-Clutter 2 – De-pet 3 – Leave during showings 4 – Strongly consider the first offer 5 – Lowball offers aren’t insults – they’re a starting point 6 – Update, clean and paint 7 – Curb appeal matters 8 – De-personalize 9 – Lighten the house 10 – Fix broken stuff Not included – #11 – Price to the market; what you owe does not matter to the buyers or the market.