Browsing Category Technology

Realtors versus the MLS and the Real Estate Board

“Disclosure” in the context of online advertising means (i) advertising that contains the firm’s licensed name, the city and state in which the firm’s main office is located and the jurisdiction in which the firm holds a license or (ii) advertising that contains the licensee name, the name of the firm with which the licensee is active, the city and state in which the licensee’s office is located and the jurisdiction in which the licensee holds a license.

…In the age of the long-tail and the insatiable urge and demand for more information, we’re limiting the description of the properties we are marketing to 500 characters of text – no links, just text. (text is boring and so 1999 ) For now, the best we can do is try to educate the public to do their due diligence … tell them to Google the address … and do our very best to ensure that one of our pages comes up … in this case, the number one result is Trulia (get that, MLS committees?

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Diverse Solutions Introduces Partnership with Walkscore

We love being able to put in an address Walk Score, but it makes it SO much better when you don’t have to constantly look up the Walk Score for each address for each property you’re interested in buying / leasing.    2. … Even if our clients choose not to show the “Search by Walk Score” search panel, they can still enable the functionality to allow their visitors to see the Walk Score for each listing in both the search results and property details.

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Innovation, Emulation and Flattery

We expect to be copied – on our signs, on how we market, on how we work with clients – and that, in and of itself, is a good thing. … Heck, I and we copy other people as often as we can … first mover is cool, but sometimes the real skills are recognizing emerging trends and technologies and then having the gumption, wherewithal and ability to implement said trends and technologies.

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