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Realtor.com pushes traffic to Google

That said, we firmly believe that the value rendered by REALTOR.com® Marketing Systems are monumentally greater than the price charged to REALTORS®.Just as REALTOR.com® carefully evaluates a number of factors before arriving at the aforementioned business decision to raise prices, so too do we encourage each individual REALTOR® to carefully evaluate the value you receive on behalf of you and your clients in relationship to the costs, before you make your individual business decision….  In order to carefully contemplate REALTOR.com® value, we are providing a minimum of two months to a maximum of twelve months advance notice of the price change (depending upon the REALTOR’S® product renewal date), because we believe this should be a carefully thought out evaluation….  Google is fast becoming a “no-brainer,” but one must “carefully consider” using Realtor.com.Details of the price increase: Beginning January 15, 2007, prices for the Showcase Listing Enhancements Marketing System, Standard Listing Enhancements, Featured Homes™ Marketing System and Featured CMA™ Marketing System will increase by 10% and the Featured Community™ and Featured Agent™ Marketing System will increase by 7%….  And again, on behalf of everyone here at REALTOR.com®, we thank you for the privilege of serving you and helping you better serve your clients.Sincerely,Mark MathisSenior Vice President,REALTOR.com®Realtor.com’s cushy arrangement with getting all (or most) of Realtors’ listing data is swiftly coming to an end.

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