In a couple weeks, the Houston Association of Realtors will launch a Web application that allows consumers to see which Realtors within their chosen search area are transacting business – and which are not.
… The app is based on MLS data and will be available from the association’s highly-trafficked Website Every Realtor in the market is included, there is no opt-out The app is map-based, so consumers can see who has sold what, where, over different time periods The app may be made available to MLS organizations nationwide
…In the Charlottesville area, I see geography as less of a differentiator, niches are important, but making a career as a “specialist” would be nearly impossible – there’s no way one could be solely a ” Charlottesville condo specialist” – it could be a significant component of one’s business, but the market is just too spread out … but — combine the above with the announcement(s) from Facebook yesterday Heck, now you could see how many people Like the Realtor you may be considering hiring.
…(SIDE NOTE – This also drops Facebook in the middle of the local advertising game – you YELP, you update your facebook PROFILE automatically, I can then create an Ad based on the fact that you “liked†KFC -someone pinch me, I’m still in the dream with Hedi) People are going to freak out about this and it’s a shame – Facebook does not expose YOUR data specifically – only people who you’ve given permission to as a friend will actually see your profile and I can see this being fantastic way of really keeping in touch – how many of my friends liked “Hurt Locker†for example – that’s the next step of Facebooks evolution, it makes sense.
