From the National Association of Realtors’ 2009 Profile of Home Buyers and Sellers: Q: Why use print ? A: Because . (there’s really no better answer other than “to show sellers that we’re doing something to market their homes, even if the data say that it’s neither effective nor a good use of money) 
Q : But … is print advertising useful to buyers?
…A: They drive by. ( signs matter ) ( here are some steps to search for a home in Charlottesville )
… Q : Does a (Charlottesville area) Realtor’s knowledge of the local area matter to buyers?