“Disclosure” in the context of online advertising means (i) advertising that contains the firm’s licensed name, the city and state in which the firm’s main office is located and the jurisdiction in which the firm holds a license or (ii) advertising that contains the licensee name, the name of the firm with which the licensee is active, the city and state in which the licensee’s office is located and the jurisdiction in which the licensee holds a license.

…In the age of the long-tail and the insatiable urge and demand for more information, we’re limiting the description of the properties we are marketing to 500 characters of text – no links, just text. (text is boring and so 1999 ) For now, the best we can do is try to educate the public to do their due diligence … tell them to Google the address … and do our very best to ensure that one of our pages comes up … in this case, the number one result is Trulia (get that, MLS committees?

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