Warning: this post is not within the real of purely local real estate blogging …
Second, when I saw this news I felt like I’d been punched in the gut. One of the reasons I have so loved Diverse Solutions on my site is that they gave me what I believed to be the best tool out there to search for homes in my market. In part, I’ve been competing with Zillow (not really, they’re huge. I’m tiny) But really, I have been. Now they’re together? Zillow, who makes money (as all of the third parties do) selling agents on upsells for $X per month?
1. Is this the next step in the evolution of Zillow becoming/replacing/supplanting the MLS? Maybe. Maybe not.
2a. Presumably, if I keep using Diverse Solutions to power my real estate search page, I’ll have to update my site’s privacy policy saying that Zillow is likely to start farming my users’ information. That will suck.
4. Listings, and listing data are a commodity . Everyone has them. I’ve benefited by google indexing the MLS listings found on my site, but I’ve never depended on it. I generate unique, relevant, and occasionally good content. Anyone can get listing data.
6. See #4. Those depending on real estate search for their SEO are now SOL. It’s the evolution/consolidation of the tech space, and that’s ok. Real estate is about real estate representation – used with technology appropriately. Technology without competent representation and interpretation is merely cool tech.