Following up on this week’s earlier post regarding print advertising’s demise …The only print ad I have done this year was in The HooK, for their Green issue.Blogging has a better ROI.Print is useful when it transcends advertising, when it’s not advertising….  The authors write about local properties every week with unbiased, un-varnished point of view.I’ve chosen to not advertise in the local real estate publication, the Real Estate Weekly, for at least two reasons….  Second, they now print in Georgia and drive it up to Charlottesville every week – this is incongruent with my evolving green philosophies (gotta ‘walk the walk’).If only Realtors would learn to advertise their Open Houses in the Charlottesville MLS, we might not need to advertise in the Sunday Daily Progress….  The results of a poll they ran a few weeks ago led me to give them a shot – * less than $10,000 6% of all votes * $10,000 to $24,999 13% of all votes * $25,000 to $49,999 47% of all votes * $50,000 to $74,999 16% of all votes * $75,000 to $99,999 10% of all votes * more than $100,000 i.e. lucky bastard 25% of all votesBuyers and sellers are looking online.

Read More